Instagram Threads now has one-fifth the weekly active user base of Twitter; Within a few days of its introduction, Instagram Threads reached a user base of 100 million. The app now has 86 times more weekly active users than Truth Social, the biggest Twitter rival in the US, which had a weekly active user base of 1 million as of last week, according to new data. The app has already attained one-fifth of the weekly active user population of Twitter globally.

Following another review of Threads' early traction, which had revealed a tiny decline in early usage, the fresh findings, offered by app analytics company data.ai, are the result. The daily active users of Threads decreased on Tuesday and Wednesday, down almost 20% from Saturday, according to the app intelligence company Sensor Tower late last week. Time spent decreased by 50% as well. according to the business, from 20 minutes to 10 minutes.

Data.ai, however, emphasizes that Threads' momentum is far from over. According to current estimates, the app has amassed over 150 million downloads, surpassing Niantic's Pokémon Go, which had held the record for the largest app launch title since its July 2016 debut, by a factor of 5.5.

In the ever-evolving landscape of social media platforms, Instagram Threads has emerged as a contender in the realm of private messaging and close-knit communities. However, recent statistics reveal that Instagram Threads now lags behind its competitor, Twitter, with only one-fifth of the weekly active user base. In this article, we delve into the significance of this gap and explore possible reasons behind the disparity.

 Instagram Threads: A Niche Approach to Social Interaction

While Instagram is primarily known for its visual-centric feed and expansive user base, Instagram Threads was launched in 2019 with the intention of providing a more intimate, close-knit messaging experience. By focusing on smaller, private groups, Threads app aimed to foster deeper connections among users. However, despite its unique positioning, the platform has struggled to gain traction compared to the wider appeal of Twitter.

 Twitter's Dominance in the Social Media Landscape

With its real-time updates and succinct message format, Twitter has become a powerhouse in the social media space. Its broad user base, including celebrities, politicians, and influencers, has made it a go-to platform for breaking news, engaging discussions, and sharing opinions. Instagram Threads app, on the other hand, has yet to establish itself as a platform with the same level of cultural significance and influence.

The Importance of User Base in Social Media

The number of active users is a critical metric for any social media platform. A larger user base translates to more opportunities for engagement, content creation, and revenue generation through advertising. Instagram Threads' significantly smaller user base compared to Twitter makes it a less attractive option for brands, influencers, and even casual users seeking widespread reach and visibility.

Challenges Faced by Instagram Threads

Several factors may have contributed to Instagram Threads' limited user base. Firstly, its launch came at a time when Instagram itself was already a mature platform, with established messaging features. This made it difficult for Threads to differentiate itself and attract a substantial user base. Additionally, the platform's niche approach may have limited its appeal, as many users prefer the open, public nature of traditional social media.

 The Way Forward for Instagram Threads App

To bridge the gap between Threads and Twitter, Instagram needs to focus on enhancing the platform's appeal and functionality. This could include introducing features that align more closely with Twitter's strengths, such as real-time updates or public thread discussions. Additionally, strategic partnerships with popular influencers or celebrities could help increase the visibility and desirability of the platform.

Conclusion:

While Instagram Threads initially promised a new paradigm of private messaging and community building, it has struggled to garner the same level of engagement as Twitter. With only one-fifth of the weekly active user base, the platform faces significant challenges in its quest for wider adoption. By reevaluating its approach and implementing innovative features, Instagram Threads may yet find a way to carve its niche in the highly competitive social media landscape.